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Customer Insight


Comprehensive view of your customers and business

Easily access your data no matter where it's from or where it lives – from legacy systems to Hadoop.

​Integrate multiple online and offline data sources – including IoT, customer, merchandise and location data – for a comprehensive, contextual view of your customers and business.

​Create and maintain complete customer profiles that map customer journeys at every touch point across multiple channels.

Real-time customer
interaction optimization

Enable analytically driven scoring, segmentation and decision making based on historical and current interactions through the use of advanced predictive analytics.

​Combine with context to create meaningful, personalized real-time interactions that improve the customer experience at specific touch points.

​Map analytics to each stage of the customer life cycle so you can deliver the right message to the right place at the right time, every time.

End-to-end integrated
solution suite

Adopt a customer experience analytics foundation that spans all data, analytics and decisioning needs.​

Constantly enrich existing data with new types and sources of data so you gain more insight that you can feed back into your marketing processes for continual improvements.

​Work faster and more efficiently with our integrated solution suite, built on the powerful SAS Platform.

Por qué RMG es el Líder en Analítica

Hemos aplicado la analítica a los más complejos problemas de negocios por décadas. Con SAS, usted obtiene soluciones basadas en una poderosa plataforma analítica – y millones de lecciones aprendidas.