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Marketing Analytics

Marketing that’s streamlined. Smarter. And more effective.

More effective, streamlined marketing processes. Superior product quality, and an outstanding brand image. And a deeper understanding of your customers that leads to increased customer profitability. We deliver proven consumer goods solutions that include capabilities for:

Customer data management.
Access all the right data – from across the entire customer life cycle – where and when you need it.

Customer link analytics.
Identify and target top social network influencers and their communities.

Marketing mix management.
Get the best possible marketing results by optimizing your mix of advertising and promotions across all channels.

Customer segmentation.
Know which customers are most likely to purchase your products and services – and why.

Real-time analytics.
Make the best offers to the right customers at the right time – in real time.

Por qué RMG es el Líder en Analítica

Hemos aplicado la analítica a los más complejos problemas de negocios por décadas. Con SAS, usted obtiene soluciones basadas en una poderosa plataforma analítica – y millones de lecciones aprendidas.