Customer data management.
Access all the right data – from across the entire customer life cycle – where and when you need it.
Customer link analytics.
Identify and target top social network influencers and their communities.
Marketing mix management.
Get the best possible marketing results by optimizing your mix of advertising and promotions across all channels.
Know which customers are most likely to purchase your products and services – and why.
Make the best offers to the right customers at the right time – in real time.