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Entertainments Analytics

Identify segments at high risk for churn. Increase ad revenues. Improve the customer experience.

Intelligent content recommendations. Effective advertising. Personalized product and service offerings. All based on actual knowledge of what content customers are consuming, for how long, and on which devices. SAS delivers:

Panoramic insight into customer viewing experiences.
Access, integrate and examine all types of customer and audience data – including set top box, VOD, DVR, account, third-party and social media data – across every platform.

Big data analytics, any data insights.
Create meaningful visuals, and perform customer and audience analytics using any data source. Analyze petabytes of data to determine the root causes of issues involving video data quality, network performance and fraud.

Large-scale, automated analytics.
Model virtually any type of behavior. Incorporate past and future events into your forecasting and optimization processes. And generate accurate viewership forecasts, optimize your ad inventory and pricing, and deliver targeted advertising to the right customer segments.

Por qué RMG es el Líder en Analítica

Hemos aplicado la analítica a los más complejos problemas de negocios por décadas. Con SAS, usted obtiene soluciones basadas en una poderosa plataforma analítica – y millones de lecciones aprendidas.